Whether you have always sold B2C products, or consumer sales are a new initiative, the right product information will increase your ROI.

Increasingly, consumers want to buy direct from manufacturers or distributors but the information that they need is very different.

With Pimberly you can store separate product data for consumer channels in a way that will close the sale.

For consumer sales, you may wish to discard some of the data that’s critical for B2B sales but add information specifically for this market.

B2C customers still need product data but some trade requirements may not be needed and even confuse!

With B2C products, the buying process may be more emotionally driven. With Pimberly, you can write story-led product descriptions and include more testimonials, helping consumers to engage with your products.

You can store different video and image assets in Pimberly’s integrated Digital Asset Management system. These can help you to engage with the consumers most likely to buy your products.

Target specific customer groups with online advertising and present unique product descriptions on your web properties.

If you’re planning to engage with consumers on channels like Amazon and Ebay, or to enter international markets, Pimberly helps you store all the product information you could possibly need so that you can present the right information in the right languages to the right consumer.

Pimberly is the expert PIM platform to support sales of your B2C products. Contact us to find out more.