Virtual Reality (VR) is an artificial environment where users can feel immersed in a three-dimensional world. Powered by sophisticated software and hardware such as headsets like the Oculus Quest, Sony PlayStation VR, Varjo VR and XR, Valve Index and HTC's Vive, VR can transport your users to entirely simulated environments that can be gamified, educational, military or training oriented, among many others.
There are two types of VR: three Degrees of Freedom and six Degrees of Freedom. Degrees of Freedom, or 'DoF', refers to how you move in a virtual environment with the use of a VR headset and additional hardware (controllers, VR gloves, processors, smartphones, etc).
- Three Degrees of Freedom: is usually limited to head movements (up and down, left to right and side to side). With three Degrees of Freedom, it’s only possible to rotate your head but not move around. Interacting with your environment is not directly possible with this type of VR. There are ways that you can simulate this – albeit in a way that isn’t entirely natural.
- Six Degrees of Freedom: is a more sophisticated version of VR and combines the rotation of the above with movement (front/back, up/down, and left/right). With six Degrees of Freedom, you can move around in any direction in a virtual space.
Though they may sound similar, there are distinctive differences between Virtual Reality and Augmented Reality (AR). In Virtual Reality, users are isolated from the real world and inserted into a 3D environment. Whereas AR technology recognises a 3D object in the real world (known as a “marker”) and can attach an image or animation to the marker. AR may use geo-positioning to understand its location in real-time and maps useful information over the screen and can be accessed by a digital device such as a smartphone or tablet. Learn more about the difference in our AR/VR brochure.
From strategy to execution, we provide expert knowledge and innovative thinking when it comes to VR development. Whether you are looking to integrate with all of your technology systems, need a bespoke solution that can be edited via your CMS or are looking to take your creative vision to the next level, we will develop an immersive VR experience that not only looks great but one that is custom-built to suit all of your functionalities. With a deep understanding of the technology, we have created a new approach to VR which unravels standard protocols to deliver a better experience.
Our VR services include:
- outstanding creative
- full 360 rotation and movement (‘six degrees of freedom’)
- interactive hand movements and
- a previously unexplored tactile experience
Our VR apps are reliable, user-friendly and fully functional. We provide a holistic service that includes planning, production, development, and management of the hardware (even down to firmware updates).
We work with the best hardware and software for your project, ensuring that it truly delivers on your creative. The right choice of hardware, screens, VR headsets and the supporting technology make a huge difference to the experience.
All of our VR experiences are built with a first-person perspective in mind. Here are just some of the ways that Arishi can offer powerful immersive experiences using Virtual Reality:
- RETAIL: Show customers your products and connect them to product information and your e-commerce platform.
- LIFE SCIENCES: Explain concepts, demonstrate anatomy, molecular structures, surgical procedures and the way that drugs work.
- ART AND CULTURE: Entertain and inform. Showcase art and artefacts to a global audience within an immersive VR experience. Change the exhibits as you please.
- LEARNING AND DEVELOPMENT: Educate and inspire. Gamify learning and make it a kinesthetic experience. Reward and measure success with CPD points and scores.
- HEALTH AND FITNESS: Create immersive workout experiences, support physical rehabilitation and improve the skills required for prescribed roles.
- ARCHITECTURE & ENGINEERING: Showcase new project ideas to investors and customers in VR. Overlay information on an existing streetscape using AR.
In a fast-moving technology revolution, new ways of bridging the virtual and physical worlds deliver the opportunity to make an impact, inform and increase sales. We have been working with Magnolia CMS since 2013. We are continually excited by the way that this incredible product has flourished to cover an array of client services, including immersive VR design. Powered by Magnolia, we provide exciting VR experiences that:
- Integrate your content management strategy with your VR experience. Easily update products or information without a developer.
- Change the products in a VR store from the pictures on the walls to the products on the shelves.
- Bring together VR with your website, e-commerce platform, translation services, Product Information Systems (PIM) and invoicing. Magnolia’s powerful integration capability will increase the efficiency of your business operations.
VR Degrees of Freedom explained: The difference between 3DoF and 6DoF
There are two types of VR: three Degrees of Freedom and six Degrees of Freedom. Degrees of Freedom, or 'DoF', refers to how you move in a virtual environment with the use of a VR headset and additional hardware (controllers, VR gloves, processors, smartphones, etc).
Working with Magnolia CMS to make VR a business reality
Virtual Reality has reinvented itself in the market and is now driving interest for businesses and institutions. It has become more accessible, both technologically and financially, and can now be managed by robust and innovative Content Management Systems like Magnolia CMS.
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